“Basically I have a song that I love that I want to release ASAP,” the musician wrote, “but my record label won’t let me.” Despite eight years in the music industry and over 165 million records sold, Halsey said, “my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.” Do you believe Halsey is in the right in this situation? or her record label?

https://www.nytimes.com/2022/06/16/style/tiktok-viral-music-marketing.html