Privacy Policy

Last Updated: January 1, 2026

Thank you for choosing to be part of our community at Digital Music Alliance Inc., doing business as MusicAlliance.com (“MusicAlliance.com”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy or our practices with regard to your personal information, please contact us at support@musicalliance.com.

When you visit our website www.MusicAlliance.com (the “Site”), use our mobile applications, or engage with our services—including membership features, community events, education tools, music distribution, coaching, contests, and related offerings (collectively, the “Services”)—you trust us with your personal information. We take your privacy very seriously.

In this privacy policy, we explain in clear terms what information we collect, how we use it, how we share it, and what rights you have. We hope you take time to read it carefully. If you do not agree with any terms in this privacy policy, please discontinue use of our Site and Services.

This privacy policy applies to all information collected through our Site, mobile applications, and any related services, sales, marketing, or events.

TABLE OF CONTENTS

WHAT INFORMATION DO WE COLLECT?
HOW DO WE USE YOUR INFORMATION?
WILL YOUR INFORMATION BE SHARED WITH ANYONE?
WHO WILL YOUR INFORMATION BE SHARED WITH?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
DO WE USE GOOGLE MAPS OR SIMILAR SERVICES?
HOW DO WE HANDLE YOUR SOCIAL LOGINS?
IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
WHAT ARE YOUR PRIVACY RIGHTS?
DATA BREACH NOTIFICATION
CONTROLS FOR DO-NOT-TRACK FEATURES
DO RESIDENTS OF SPECIFIC JURISDICTIONS HAVE ADDITIONAL PRIVACY RIGHTS?
DO WE MAKE UPDATES TO THIS POLICY?
HOW CAN YOU CONTACT US ABOUT THIS POLICY?

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

In Short: We collect personal information that you voluntarily provide to us.

We collect personal information you provide when registering for the Services, expressing interest in our products/services, participating in activities (e.g., posting in forums, entering contests like Song Sharks, submitting music for distribution/review, or attending events), or contacting us.

The personal information we collect may include:

Names (first name, last name, nickname)
Contact Data (email addresses, phone numbers, mailing addresses)
Credentials (passwords, password hints, and similar security information for authentication)
Payment Data (necessary to process purchases, such as payment instrument details; all stored and processed securely by third-party providers like Stripe—see their privacy policy at https://stripe.com/privacy)
Profile Data (biographical information, social media links, music uploads, purchase history, survey responses)
Social Media Login Data (if you register via third-party accounts—see Section 7)

You must ensure all personal information provided is true, complete, and accurate, and notify us of changes.

Information Automatically Collected

In Short: Some information—such as IP address and device characteristics—is collected automatically when you visit our Services.

We automatically collect certain technical information for security, operation, analytics, and improvement purposes, including:

Device and usage data (IP address, browser type, operating system, language preferences, referring URLs, device name, location (country-level), and interaction details)
Online identifiers (cookie IDs, device geolocation where permitted)

We may use cookies, web beacons, and similar technologies (see Section 5). We do not use invasive tools like full session recordings without consent.

Information from Third Parties

We may receive information from third-party providers (e.g., payment processors like Stripe, analytics tools, or social login providers) as described elsewhere in this policy.

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information based on legitimate business interests, contractual necessity, legal compliance, and/or your consent.

We use personal information for:

Providing, operating, and improving the Services (e.g., account management, music distribution, community features, education/coaching)
Communicating with you (administrative messages, updates, security alerts, responses to inquiries)
Processing transactions and sending related information
Personalizing your experience (e.g., recommendations, content tailoring)
Analytics and research to enhance usability and features
Marketing and promotions (with your consent where required)
Preventing fraud, enforcing terms, and complying with laws
Responding to legal requests or protecting rights

For EU/EEA users, processing is based on: contract performance (e.g., providing Services), legitimate interests (e.g., analytics/security), consent (e.g., marketing cookies), or legal obligations.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We share information only as described, with your consent, or as required.

We share information in these circumstances:

With your consent
To comply with laws, legal processes, or government requests
To enforce our Terms, protect rights/safety, or detect fraud
With service providers (see Section 4)
In business transfers (e.g., mergers)

4. WHO WILL YOUR INFORMATION BE SHARED WITH?

In Short: We share with trusted third parties under contracts requiring data protection.

We work with vendors and partners, including:

Payment Processors (e.g., Stripe—for transactions)
Analytics Providers (e.g., Google Analytics—for usage insights)
Cloud/Hosting Providers (e.g., for data storage)
Marketing/Communication Tools (with consent)
Affiliates and Partners (for joint services, bound by this policy)

All third parties are required to maintain confidentiality and use data only for agreed purposes.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: Yes, for essential functions and analytics; you can manage preferences.

We use cookies and similar technologies for:

Essential operations (e.g., login sessions)
Analytics (e.g., site performance)
Functionality (e.g., preferences)

You can manage cookies via browser settings or our consent banner. For details, see our Cookie Notice (if separate).

6. DO WE USE GOOGLE MAPS OR SIMILAR SERVICES?

We may use mapping services (e.g., Google Maps) for event locations. Usage is governed by their terms/privacy (e.g., https://policies.google.com/privacy).

7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

If you register/login via social media (e.g., Facebook, Google), we access limited profile data as permitted by your settings and their policies. We use it only for authentication and Services.

8. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: Yes, to the US; we use safeguards for international transfers.

Our servers are in the United States. For EU/EEA users, transfers use adequate mechanisms (e.g., Standard Contractual Clauses, adequacy decisions). We ensure equivalent protection.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: As long as necessary for purposes, or as required by law.

We retain data only for legitimate needs (e.g., providing Services, compliance). Upon account deletion or request, we delete/anonymize where possible (subject to legal retention).

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We use reasonable technical/organizational measures, but no system is 100% secure.

We implement security safeguards (e.g., encryption, access controls). However, transmission risks exist—use at your own risk.

11. WHAT ARE YOUR PRIVACY RIGHTS?

You have rights depending on your location:

General: Access, correction, deletion requests
EU/EEA (GDPR): Rights to access, rectify, erase (“right to be forgotten”), restrict processing, data portability, object (e.g., to marketing), withdraw consent, complain to a supervisory authority
Other Jurisdictions: Additional rights may apply (see Section 14)

12. DATA BREACH NOTIFICATION

We notify you and authorities of breaches where required (e.g., GDPR: within 72 hours if high risk).

13. CONTROLS FOR DO-NOT-TRACK FEATURES

We do not alter practices based on Do-Not-Track signals, as no uniform standard exists.

14. DO RESIDENTS OF SPECIFIC JURISDICTIONS HAVE ADDITIONAL PRIVACY RIGHTS?

California (CCPA/CPRA): Rights to know, delete, opt-out of “sales/sharing” (we do not sell data), non-discrimination
Other States (e.g., Colorado, Virginia): Similar opt-out/targeted advertising rights
EU/EEA: Full GDPR rights (as in Section 11)

We process opt-outs promptly.

15. DO WE MAKE UPDATES TO THIS POLICY?

Yes—we update as needed. Material changes are notified via email or prominent posting. Review periodically.

16. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

Email: support@musicalliance.com
Postal: Digital Music Alliance Inc., 6839 Ponderosa Way, Las Vegas, NV 89118, USA

For EU/EEA concerns, contact our representative if appointed (details available on request). You may also lodge complaints with your local data protection authority.